Uber Eats delivers tour guides from the Prepare dinner Islands in to give tours of the Tropical Whopper burger

Tropical Whopper Excursions will be hosted across social media.

The most current Uber Eats co-internet marketing marketing campaign, created by Distinctive Team Australia, attributes tour guides from the Cook dinner Islands, who are lacking their common summertime inflow of visitors thanks to journey constraints, alternatively providing viewers a guided tour of the restricted-version Tropical Whopper burger from Hungry Jacks and offered solely on Uber Eats.

“Because area tour guides like Ina and Charlee are so obviously heat and welcoming, they made the plan of swapping excursions of tropical places for tours of a tropical burger not only clever, but just bloody charming,” Special Group Australia spouse and chief inventive officer Tom Martin states.

Hosted across social media, ‘Tropical Whopper Tours’ are fronted by tour guides like Ina from KiteSUP Paddle board excursions and Charlotte Piho’s turtle and underwater images tours and get viewers on a journey all around the key elements of the tropical burger – inviting you to purchase a person on the app.

The Tropical Whopper is a standard Whopper with a tropical spin – such as juicy pineapple, double bacon and smoky BBQ sauce, with clean lettuce, mayo, hand-minimize tomato, cheese, and a decision of one particular, two or a few flame-grilled 100% Aussie beef patties.

“Partnering with Hungry Jack’s to launch their Tropical Whopper exclusively on our system was usually heading to be fascinating,” Uber Eats head of advertising ANZ David Griffiths states.

“Particular Group have developed a excellent summer months marketing campaign that has bags of humour and heart. We’re very pleased to get the job done with the Cook dinner Island tour guides and hope when flights open up again up this evokes Aussies to go and see them in person”.

Credits

Innovative Agency: Specific Team Australia
Founding Companion: Lindsey Evans
Founding Spouse: Cade Heyde
CCO & Associate: Julian Schreiber
CCO & Associate: Tom Martin
Creatives: Mark Starmach and Alastair Flack
Method Director: Anna Bollinger
Group Direct: Eileen Cosgrove-Moloney
Business enterprise Director: Annabel Dempsey
Head of Creation: Nick Lilley
Producer: Emily Willis

Consumer: Uber Eats Australia
Head of Advertising and marketing ANZ: David Griffiths
Promoting AU: Rebecca Kemp
Internet marketing Supervisor: Sharny Mullally

Generation Firm: Hooligan
Director: Dylan Harrison

Media company: MediaCom