Electronic tours in 360° format make it materialize: Currently, the Herrenhäuser Gärten, the Nanas, Marienburg castle, the exhibition grounds and the New City Corridor are travelling through Germany and Europe. Within Germany, the multimedia promotion marketing campaign of Hannover Advertising and marketing und Tourismus GmbH (HMTG) will also appear on trains, prepare stations and billboards in interior cities, and will not be digital only.
Until eventually the finish of January, two ICE ultra-rapid trains with the nicely-known Hannover motifs in “360° – globe world format” will journey throughout the place. At railway stations, these as in Kassel, Düsseldorf, Stuttgart, or Frankfurt, as very well as in the city centres from Hamburg to Munich, significant-scale posters will draw awareness to the promotion campaign.
Each and every poster features a Hannover highlight that invites you to a virtual journey. The QR code on the posters takes travellers directly to the digital 360° tours. With a cell cellphone or tablet, Hannover fans can go on a electronic tour and immerse by themselves in their personalized journey to the highlights of the Hannover region. An overview of all excursions can also be discovered at: www.pay a visit to-hannover.com/360
Commercials in day-to-day newspapers in Northern Germany, in-application promotion from the heart of Germany to the coastline, and advertisements on social media platforms complement the routines in Germany.
In European countries, these kinds of as Great Britain, Sweden, Denmark, the Netherlands, Belgium, Austria, Switzerland, Poland, Italy and Spain, tailored in-application advertising and marketing is also sent as a result of mobile gadgets. Country-precise campaigns on social media platforms, banners, advertorials and newspaper inserts concerning Christmas and New 12 months spherical out the advertising functions. In addition to the virtual Hannover offering, there will also be an invitation to stop by in man or woman future 12 months, below the motto “Stay healthful – see you in 2021!”
Hans Nolte, Taking care of Director of HMTG, reviews: The recent restart marketing campaign for 2021 shows Hannover’s economic and tourist strengths, each in the space of leisure and business enterprise tourism.”
The “Travelling with out moving” campaign was launched by the HMTG at the stop of March and has been supplemented with many new excursions and virtual excursions because then. It at present counts around 4.5 million contacts with a dwell time of up to 3 minutes in the 360-diploma excursions. In addition to the properly-acknowledged sights, the exhibition center and the several conference destinations for company vacation tourism are notably well known. In this important phase for the Hannover region, the HannoverKongress office has noticed a sizeable maximize in demand from customers for conferences and conventions for 2021 given that the conclusion of November.