Kenya, Rwanda in joint bid to advertise regional journey
The Kenya Association of Travel Brokers (Kata) has signed a deal with two Rwanda agencies on the improvement of company and leisure travel in the area.
The partnership with Rwanda Enhancement Board (RDB) and Rwanda Chamber of Tourism (RCOT), with the facilitation of East African Tourism System (EATP) will explore options to support the sector rework and pivot to new audiences as a result of joint marketing actions.
These will contain familiarisation excursions and instructional webinars focused to raise opportunities for non-public sector actors in the travel industry.
The partnership was signed in Nairobi on Thursday by Kata Chief Government Agnes Mucuha, EATP Chairman Fred Odek, Rwanda’s Ambassador to Kenya Richard Masozera, (representing RDB and RCOT) and RwandAir Nation Manager Robert Okumu.
In the agreement, Kenya and Rwanda will share their respective calendar of situations for stakeholders’ information and facts and attendance, and have interaction other companies from different African regional blocks in the spirit of the Africa Continental Free of charge Trade Space.
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“This collaboration will permit for higher sharing of strategies, sources and abilities,” reported Ms Muchuha.
“The partnership places Rwanda and Kata on the route to getting a regional and continental direct in making safe and sound travel encounters, nonetheless meet the desires of travellers.”
RDB Chief Govt Clare Akamanzi mentioned they glimpse forward to doing work extra closely across the board with all the gamers in the travel and tourism industry.
“Kenya and Rwanda are now a single of the most common locations for the rising regional tourism industry,” she stated.
While pledging RwandAir’s support for the initiative, Mr Okumu mentioned they have provided discounted air fares and holiday deals for Kenyan to check out ‘the land of a thousand hills’.
He said an common 1,000 travellers journey between Nairobi and Kigali just about every thirty day period for business and leisure.
“RwandAir will be the title sponsor for the air tickets for the duration of the familiarisation journeys to Rwanda, facilitating the considerably-essential product understanding and practical experience,” Okumu said.
Kenya is currently 1 of the most popular places in Africa for Rwandese people.
Equally, Kenyans are increasingly picking Rwanda as their regional vacation spot of alternative.
“Rwanda and Kenya are adored by area and foreign site visitors alike, and this improved cooperation involving the two international locations will see an uptick in the numbers of travellers interested in viewing equally international locations,” explained Rwanda Chamber of Tourism Chairperson Aimable Rutagarama.
“The strategic partnership lays powerful foundations to tap the opportunity of Kenya and Rwanda as a promising traveller spot for the regional and global market place.”
EATP’s Odek reported the partnership will condition the course of regional tourism.
“If there is at any time a time period for the area to appear together to improve its tourism and the involved financial gains for its business gamers, now is without having a doubt the proper time,” he explained.