Holiday getaway Guides Swap Tours Of Tropical Destinations For Excursions Of The Tropical Whopper Burger In Hottest Uber Eats Marketing campaign By means of Particular Team AU
The most recent Uber Eats co-marketing marketing campaign, designed by Particular Team Australia, functions tour guides from the Cook Islands, who are lacking their common summer months inflow of website visitors because of to journey constraints, instead providing viewers a guided tour of the restricted-version Tropical Whopper burger from Hungry Jacks and offered completely on Uber Eats.
Hosted throughout social media, ‘Tropical Whopper Tours’ are fronted by tour guides like Ina from KiteSUP Paddle board tours and Charlotte Piho’s turtle and underwater pictures tours and take viewers on a journey all over the critical elements of the tropical burger – inviting you to buy one particular on the app.
The Tropical Whopper is a common Whopper with a tropical spin – together with juicy pineapple, double bacon and smoky BBQ sauce, with fresh lettuce, mayo, hand-minimize tomato, cheese, and your preference of 1, two or a few flame-grilled 100% Aussie beef patties.
Tom Martin, Spouse/CCO Unique Team Australia stated, “Because local tour guides like Ina and Charlee are so in a natural way heat and welcoming, they created the idea of swapping tours of tropical places for tours of a tropical burger not only clever, but just bloody charming.”
Uber Eats Head of Internet marketing ANZ, David Griffiths reported, “Partnering with Hungry Jack’s to start their Tropical Whopper completely on our system was constantly heading to be interesting. Specific Team have established a excellent summer time marketing campaign that has bags of humour and coronary heart. We’re proud to do the job with the Cook dinner Island tour guides and hope when flights open back again up this evokes Aussies to go and see them in person”.
CREDITS:
- Inventive Agency: Specific Team Australia
- Founding Associate: Lindsey Evans
- Founding Associate: Cade Heyde
- CCO & Companion: Julian Schreiber
- CCO & Associate: Tom Martin
- Creatives: Mark Starmach and Alastair Flack
- Technique Director: Anna Bollinger
- Workforce Direct: Eileen Cosgrove-Moloney
- Organization Director: Annabel Dempsey
- Head of Manufacturing: Nick Lilley
- Producer: Emily Willis
- Customer: Uber Eats Australia
- Head of Marketing and advertising ANZ: David Griffiths
- Marketing and advertising AU: Rebecca Kemp
- Marketing Supervisor: Sharny Mullally
- Creation Corporation: Hooligan
- Director: Dylan Harrison