STB partners Team to industry Singapore as a journey desired destination

SINGAPORE: The Singapore Tourism Board (STB) is collaborating with vacation services supplier Group to sector Singapore as a journey desired destination.

Asserting the a few-calendar year Memorandum of Understanding on Tuesday (Nov 17), each parties explained they will also customise and promote travel items, itineraries and encounters to cater to distinct types of travellers.

These include free and independent travellers, leisure teams and MICE (conferences, incentives, conferences and exhibitions) people.

It comes as Group lately set up its international headquarters in Singapore, focusing on marketing, sales and research and improvement. 

The partnership will “leverage Group’s rapidly-escalating world-wide network as a foremost worldwide online journey solutions company, as perfectly as its ability to attract insights on travel conduct and wants from its substantial user base”, they explained in a joint information launch.

“As Singapore slowly and properly reopens our borders, this partnership will support travel the recovery of Singapore’s tourism sector as individuals look to vacation in this new COVID-19 natural environment,” STB CEO Keith Tan reported.

“We appear forward to properly welcoming visitors again to Singapore, to love our great food items, distinctive society, stunning parks and fun encounters.”

This is the most up-to-date collaboration introduced by STB, as Singapore step by step reopens its borders pursuing limits introduced about by the COVID-19 pandemic.

Final week, STB announced a partnership with the Hong Kong Tourism Board to boost vacation between the two places, before the 1st flights get started less than the Singapore-Hong Kong travel bubble.

Read: Singapore, Hong Kong tourism boards collaborate to welcome air journey bubble launch


The partnership among STB and will cover parts such as internet marketing, information analytics and solution and marketplace progress, both events mentioned.

This includes joint internet marketing strategies to bring in readers to Singapore, which will concentrate on marketplaces these types of as China, Hong Kong, South Korea and Thailand.

Examine: Singapore, Hong Kong air journey bubble to commence on Nov 22 with 200 travellers each individual way for every day

Go through: Singapore-Hong Kong air vacation bubble: What you need to know

“STB and will curate and supply inspirational and engaging articles via a variety of media channels to showcase the Singapore location tale and to placement Singapore as a safe and sound and compelling vacation spot of decision for travellers,” they claimed.

The campaigns will be rolled out in phases primarily based on their readiness to journey and prevailing travel guidelines.

“STB and Team will also exchange insights on critical traveller segments and regional journey developments, with field stakeholders in Singapore and vital markets,” they extra.

“This is to equip them with handy insights that can assistance them access out to individuals additional proficiently and to boost the customer experience in Singapore.” Group’s chairman and co-founder James Liang explained Singapore has “always been a person of the most sought-right after desired destination by world wide travellers”.

He mentioned that lookups for flights and hotels similar to Singapore jumped 379 per cent in hrs of the announcement on the easing of journey limits on readers from mainland China. 

“As worldwide vacation resumes, we believe that Singapore will be the to start with port-of-phone for many worldwide readers and we are delighted to have the option to operate intently with STB to create and improve Singapore’s standing as a single of the leading vacationer destinations in excess of the future couple a long time,” Mr Liang said.

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