Qatar Obligation Cost-free (QDF) has introduced the all over the world distinctive launch of Tobacolor at a grand unveiling ceremony at the Dior boutique at Hamad Global Airport. Tobacolor – an oud, motivated by notes and tones from the Center East – marks the very first-at any time launch of a Maison Christian Dior fragrance within travel retail and will be completely readily available at QDF through February in advance of turning into accessible globally.
The formal reveal of Tobacolor was celebrated at a unveiling ceremony at HIA. The celebration was attended by VIP visitors and officiated by Qatar Airways Group Chief Govt, His Excellency Mr. Akbar Al Baker, Hamad Worldwide Airport Chief Operating Officer, Engr. Badr Al Meer, Qatar Obligation Free of charge Vice President Operations, Mr. Thabet Musleh, Mr. Frank Dagher, Basic Manager Vacation Retail, LVMH Perfumes and Cosmetics, and the French Ambassador to Qatar, H.E. Mr. Franck Gellet.
As part of its situation inside a powerful trinity of a retailer, an award-winning airport, and a world wide airline, QDF is uniquely positioned to lover with journey retail manufacturers to start products and providers, bringing exclusive experiences to consumers.
His Excellency Mr. Akbar Al Baker mentioned: “I am delighted to unveil a worldwide exclusive for our trinity of Qatar Obligation No cost, Hamad Intercontinental Airport, and Qatar Airways, in partnership with Dior. Within just our enviable trinity, we try for excellence and innovation in all areas. Solution exclusives are an significant aspect of our entire world-class retail give – offering our passengers but an additional motive to fly with us via the Greatest Airport in the Middle East.”
Engr. Badr Mohammed Al Meer stated: “We continue on to get the job done with our companions at QDF and Qatar Airways to elevate the passengers expertise through their overall journey. This exceptional launch speaks to our at any time-growing offerings that bring the very best names in luxurious retail alongside one another underneath a person roof for our travellers to delight in. As we develop to accommodate more travellers in the coming decades, we will keep on to produce on Qatar’s well-gained track record as a spot of reliable and various ordeals.”
HIA and its award-profitable lover, Qatar Responsibility Totally free (QDF), have made revolutionary partnerships with foremost luxurious models to convey travellers the world’s very best in airport enjoyment, leisure, and points of interest.
Mr. Thabet Musleh mentioned: “We are proud to when yet again associate with Maison Christian Dior to launch their most current fragrance, Tobocolor, at Qatar Obligation Totally free as a around the world distinctive. We are delighted to be uniquely positioned to function with our manufacturer partners to provide amazing and exceptional personalised encounters to our consumers at every single phase of their journey. It is because of this and the resilience of Qatar Airways and HIA – the two awarded the 5-Star COVID-19 Airline Security Score By Skytrax- that QDF was the most well-liked spouse for Dior and to host the globally launch of the incredible Tobacolor. We are delighted to go on to make on our strong brand and product portfolio to generate a earth-class purchasing experience for our travellers.”
Frank Dagher, Standard Manager Travel Retail, LVMH Perfumes & Cosmetics, mentioned: “At Christian Dior, we have constantly been passionate about fragrance, and it is part of our history. In addition to our like for fragrances, we have designed a exceptional partnership with the Qatar Airways team for several many years now. Nowadays I am delighted to be here with you to start officially the globally exclusivity of Tobacolor, the newest legendary fragrance from Maison Christian Dior, made by François Demachy, our Perfumer-Creator.”
Passengers flying with Qatar Airways in February will receive personalised invites to go to the Dior boutique to uncover Tobacolor and are available a complimentary engraving on the purchase of any 250 ml bottle of the Maison Christian Dior fragrance. The airline’s High quality Class travellers are also invited to acquire a discovery dimension bottle of Tobacolor from the boutique. For those on the lookout for a distinctive gift, all travellers passing through HIA can invest in customised ‘Qatar’ gifting sets that includes Arabic calligraphy along with their buy of the Tobacolor fragrance.
Tobacolor can be uncovered at the Dior Boutique inside the Beauty Retailer of QDF’s South node retail plaza, which consists of an spectacular variety of international makes these kinds of as Dolce & Gabbana, Tom Ford, Estee Lauder, Lancôme, and Yves Saint Laurent.
QDF designed a 360o marketing marketing campaign to communicate the globally exceptional launch of Tobacolor to Qatar Airways travellers pre-flight, in the air, at the airport, and throughout their procuring expertise. The Qatar Airways team is leveraging numerous touchpoints across all levels of the passengers’ journey, like the Qatar Airways web-site and newsletters, onboard Qatar Airways’ award-winning Oryx A single inflight amusement system, via a media exhibit takeover at HIA – which includes iconic electronic screens and 1 of the new airport method road backlights – as effectively as throughout social media channels.