“Knowing your North is what gives you direction. It is about obtaining by yourself and figuring out who you are as a Filipino.”
At a time when the globe appears to be spinning away from what folks the moment deemed standard – owing to pandemics, calamities, injustices, and additional – these text provide as a reminder to aid anchor us and preserve our sights regular on that which is genuinely superior. That real north.
These have been also the words of famed director and filmmaker Gabriel Malvar, about the multi-award-successful “Know Your North” documentary sequence produced by foremost Philippine provincial bus firm Victory Liner. “The North is your aim or endgame — the area in which you want to be. Knowing that purpose is about knowing by yourself. Just after all, how do we find out who we are devoid of awareness of our heritage?” he extra.
On being aware of your happy Filipino heritage & lifestyle
How indeed do we uncover out who we are without expertise of our heritage? This vital question on countrywide identity is a main theme in the significant docu-series. Initially-time viewers who may possibly have missed their travels are taken for a vibrant virtual experience to off-the-grid sites and concealed gems that are not necessarily aspect of Victory Liner’s roster of bus routes. It is like a totally free digital tour, with heart-touching tales to boot.
“We display tales of individuals who have earned the highlight, to spark a conversation and to capture the essence of what it suggests to be a Filipino,” Gabriel stated of the sequence produced in partnership with the Division of Tourism, and with Victory Liner’s Vice President for Finance and Marketing and advertising Marivic del Pilar. Past just transporting tourists to the cultural treasures of Northern and Central Luzon, the production puts storytelling about our heritage at the forefront and focuses on uplifting narratives of Filipinos, from your city Juan and Juana, to the indigenous communities. It is a basic recipe to cultivate Filipino delight.
Gabriel and his crew at The Extra Mile Productions use masterful storytelling to advocate for archiving the abundant tradition of the Northern Philippine region. It also encourages viewers to fully grasp and consider a deep dive on environmental protection, heritage preservation, and cultural elevation as something that issues all Filipinos. “We goal to boost our audience’s consciousness and appreciation for our society, to instill delight — so any time we do our documentaries, we hardly ever go for ‘puwede na ‘yan’”.
The “Know Your North” docu-sequence has caught the attention of both equally regional and worldwide judges from prestigious award-offering bodies such as the New York Competition 2020 Promoting Awards, exactly where it acquired shortlisted, and the Adobo Style Awards Asia which lauded Victory Liner and The Extra Mile Productions with 14 awards in just one evening in 2018, besting over 200 entries across Asia. Renowned New York-dependent Filipino designer Lucille Tenazas awarded the episode “The Last Tattooed Girls of Tanudan” the Style and design Excellence Award. She praised it for beautifully portraying a single of the country’s concealed cultural legacies established in the beautiful rice terraces, even though mentioning the advocacy of the transportation company and its optimistic effect to modern society.
On knowing your North – even at property
Gabriel pointed out that, in a time when travel is so restricted, persons stay hungry for fantastic information. “In a way, it’s like possessing a balanced diet, related to having a meal of pinakbet — you can have your share of amusing, significantly less serious videos but you should also make time for elevated content material that aims to educate.”
Now on its ninth period, Victory Liner’s “Know Your North” sequence has been charming audiences with enthralling digital tours to the wonders of Northern Luzon, inspiring viewers to study, dive deeper, and come across goal by means of its powerful anecdotes.
Its most modern episodes celebrate the vibrant native artistry of the men and women in Bulacan. The innate enthusiasm and creativeness of Bulakeños steal the present – just one painstakingly decorating arches manufactured of bamboo, a different reverently portray folkloric artworks that adorn the province’s historic churches and basilicas, and a further lovingly hand-weaving classic buntal hats.
“The more I document these tales, the additional I know that there is so considerably that I do not know however,” Gabriel included, noting that “Know Your North” is also intended to quench its viewers’ thirst for information. Episodes “Kidlat Tahimik” and “The Little ones of the Storms” are good starters for novice audiences to the series to foster bonding times as properly. Mom and dad can observe this with their children as an academic and entertaining shorter film when remaining safe and sound at household.
On going over and above North
“Victory Liner’s ‘Know Your North’ sequence is not just a marketing and advertising campaign for the bus corporation to get additional pasaheros,” Gabriel clarified. “The key advocacy is to educate and improve appreciation for one’s own homeland. If the collection conjures up 20 men and women to go to Bulacan, and that group features a 10-12 months-old kid who will very seriously take into account getting to be an artist by what he watched, then we’d have performed a position in country-constructing. Now there are 20 additional men and women whose information has greater and learned anything new.”
Even with the uncertainty brought about by the pandemic, modern day-working day technological know-how can luckily however ignite our wanderlust from the comforts of home though we daydream and conserve up for our upcoming excellent experience. Solo “travelers”, mates, and family members will delight in the partaking vignettes that are out there on the web for totally free.
With Victory Liner shortly celebrating its 75th Anniversary, Gabriel is enthusiastic for the launching of their shortly-to-be-introduced aspect on a nicely-beloved UNESCO Heritage Internet site from the viewpoint of a Spaniard. “We want to do it differently, to display depth and breadth,” he stated, building sure not to give away spoilers on the upcoming “Know Your North” episode.
Victory Liner has confirmed time and again that it is not just a bus company that transports people from 1 area to a further — by focusing on sharing stories that deal with humanity, the model strengthened its relevance as a automobile in preserving its country’s heritage, from remaining a mere advertiser to a credible storyteller.
Victory Liner’s “Know Your North” sequence can be seen for totally free on their Facebook Page https://facebook.com/pg/victorylinerinc