Intuit QuickBooks Debuts New Marketing campaign to Spotlight Smaller Businesses’ “Journey to Success”

MOUNTAIN Watch, Calif.–(Business WIRE)–Right now, Intuit (NASDAQ: INTU) QuickBooks declared the start of the subsequent period of its world wide “BACKING YOU” marketing campaign, demonstrating once again how QuickBooks aids small businesses attain prosperity. Intuit to start with released the “BACKING YOU” campaign in 2017 to celebrate and honor these who do the job for by themselves. Nowadays, QuickBooks is unveiling a U.S. and Canadian, multi-channel, built-in marketing campaign termed “Journey to Results,” featuring baseball legend and investor Alex Rodriguez, displaying the ups and downs that business owners encounter on their route to achievement.

The campaign brings to lifetime the methods compact organizations get to be productive, and the part QuickBooks and its connected suite of small business applications and remedies can have in empowering their prosperity. The two places are titled “Burger” and “Gaming,” which dive into the various stories of two little enterprises and their journeys to accomplishment with the assistance of QuickBooks. From inspiration to achievement, the movies showcase how the linked suite of QuickBooks organization instruments — such as QuickBooks Payments, Payroll, Reside Bookkeeping, banking and money stream capabilities — supply the companies with unmatched assistance and insights and aid them be successful. “Burger” debuts today. “Gaming” debuts in January and also options Alex Rodriguez, chairman and CEO of A-Rod Corporation, as a mentor together with QuickBooks to aid a company fulfill their goals.

Developed in partnership with Intuit QuickBooks’ resourceful agency of file TBWAChiatDay LA, the marketing campaign goes over and above advertisements to also incorporate integrated components, including an online video clip sequence and social marketing campaign that supports little company results and showcases how the QuickBooks suite of business equipment can help them thrive. The movies were being directed by award-successful director Tim Godsall.

The new marketing campaign is a continuation of the prosperous QuickBooks marketing campaign “BACKING YOU,” which debuted in 2017 and showcased a wide variety of techniques QuickBooks has aided tiny businesses deal with complexity and achieve achievements in excess of its 20-year heritage. From highlighting small business entrepreneurs and celebrating how they’ve produced their desire a fact applying QuickBooks to Danny DeVito coaching actual smaller organization house owners on the smarter way to run their small business to Martin Kove from “The Karate Kid” and Annie Potts from “Ghostbusters” exhibiting how QuickBooks has produced their life less complicated, the marketing campaign has centered on the QuickBooks brand commitment to support its smaller organization and self-utilized buyers prosper. This year’s campaign focuses on what defines achievements for a smaller company proprietor.

“As a trusted lover of tiny firms, QuickBooks is dedicated to encouraging little firms reach achievement each working day by supporting them navigate the complexity that from time to time faces them on their journeys,” explained Dan McCarthy, senior vice president, worldwide internet marketing at Intuit QuickBooks. “BACKING YOU started as a way for us to display our determination to our shoppers and carries on right now with ‘Journey to Achievement,’ which spotlights the means QuickBooks’ related small business equipment can aid enterprises achieve achievements, simplify operations and drive monetary prosperity.”

“We know that there are as many definitions of accomplishment as there are tiny small business entrepreneurs,” said Kirsten Rutherford, Team Resourceful Director at TBWAChiatDay LA. “For this subsequent stage of the BACKING YOU campaign, we desired to examine these definitions through the journeys of two incredibly distinct modest business enterprise proprietors and how the QuickBooks suite of enterprise tools can help them navigate a route to results.”

View the journey of “Burger” in this article:

QuickBooks Backs Good results: The Very best Burger At any time

QuickBooks Backs Good results: Food stuff Truck Fleet | Payroll

QuickBooks Backs Success: New Customers

QuickBooks Backs Success: Thoroughly clean Desk | Reside Bookkeeping

QuickBooks Backs Achievement: Pop-in | Payroll

QuickBooks is the trusted spouse of smaller businesses, aiding customers manage complexity and reach achievement for a lot more than 20 yrs. QuickBooks started by serving to small organizations manage their publications, and grew into a system that aids them get paid quick, manage money, and pay personnel with confidence. When COVID-19 upended the small small business community, QuickBooks applied its fintech knowledge to help smaller small business and self-utilized shoppers get obtain to additional than $1 billion in SBA-accepted Paycheck Defense Method financial loans and hold far more than one particular-hundred thousand staff on payroll. QuickBooks presents on-desire accounting authorities, democratizes device finding out by incorporating it to its products and services for the benefit of compact organizations and is encouraging little organizations superior regulate money circulation. QuickBooks is in the small business of creating smart, indispensable fiscal instruments that support tiny corporations arrive at solvency and achieve prosperity.

For extra information and facts on the campaign and Intuit manufacturers, pay a visit to https://quickbooks.intuit.com.

About Intuit

Intuit’s mission is to electricity prosperity all around the environment. We are a mission-pushed, world financial platform enterprise with items together with TurboTax, QuickBooks, Mint and Turbo, intended to empower customers, self-used and modest corporations to enhance their economical life. Our system and goods aid prospects get much more income with the the very least amount of money of work, while supplying them comprehensive self-assurance in their steps and choices. Our ground breaking ecosystem of money administration remedies serves far more than 50 million buyers throughout the world. Be sure to pay a visit to us for the hottest information and in-depth info about Intuit and its brands and find us on social.