Intuit QuickBooks Debuts New Marketing campaign to Spotlight Modest Businesses’ “Journey to Success” – Push Launch

MOUNTAIN Perspective, Calif.–(Business enterprise Wire)–Nowadays, Intuit (NASDAQ: INTU) QuickBooks introduced the launch of the future phase of its world-wide “BACKING YOU” campaign, demonstrating yet again how QuickBooks assists tiny enterprises achieve prosperity. Intuit very first introduced the “BACKING YOU” campaign in 2017 to celebrate and honor individuals who function for by themselves. These days, QuickBooks is unveiling a U.S. and Canadian, multi-channel, built-in campaign named “Journey to Success,” that includes baseball legend and investor Alex Rodriguez, exhibiting the ups and downs that business owners encounter on their route to results.

The campaign delivers to daily life the techniques little businesses take to be productive, and the job QuickBooks and its linked suite of organization applications and alternatives can have in empowering their prosperity. The two spots are titled “Burger” and “Gaming,” which dive into the assorted stories of two little companies and their journeys to good results with the support of QuickBooks. From inspiration to achievements, the films showcase how the connected suite of QuickBooks company equipment — together with QuickBooks Payments, Payroll, Dwell Bookkeeping, banking and money flow abilities — supply the corporations with unequalled support and insights and enable them be successful. “Burger” debuts nowadays. “Gaming” debuts in January and also capabilities Alex Rodriguez, chairman and CEO of A-Rod Company, as a mentor together with QuickBooks to enable a organization fulfill their ambitions.

Developed in partnership with Intuit QuickBooks’ artistic agency of file TBWAChiatDay LA, the marketing campaign goes over and above ads to also involve built-in components, which includes an on line video collection and social marketing campaign that supports smaller business enterprise results and showcases how the QuickBooks suite of organization applications can help them prosper. The movies were being directed by award-winning director Tim Godsall.

The new marketing campaign is a continuation of the prosperous QuickBooks marketing campaign “BACKING YOU,” which debuted in 2017 and showcased a range of approaches QuickBooks has helped tiny enterprises manage complexity and achieve accomplishment in excess of its 20-12 months background. From highlighting enterprise entrepreneurs and celebrating how they’ve produced their desire a reality applying QuickBooks to Danny DeVito coaching actual tiny small business proprietors on the smarter way to operate their enterprise to Martin Kove from “The Karate Kid” and Annie Potts from “Ghostbusters” displaying how QuickBooks has produced their lives less complicated, the marketing campaign has targeted on the QuickBooks model determination to assist its tiny small business and self-employed prospects prosper. This year’s marketing campaign focuses on what defines achievements for a little organization operator.

“As a dependable partner of modest corporations, QuickBooks is dedicated to aiding modest companies attain results every single working day by serving to them navigate the complexity that occasionally faces them on their journeys,” mentioned Dan McCarthy, senior vice president, world wide marketing and advertising at Intuit QuickBooks. “BACKING YOU began as a way for us to display our determination to our prospects and proceeds these days with ‘Journey to Accomplishment,’ which spotlights the ways QuickBooks’ related business enterprise instruments can assist enterprises achieve results, simplify operations and travel monetary prosperity.”

“We know that there are as many definitions of achievements as there are smaller enterprise owners,” explained Kirsten Rutherford, Team Innovative Director at TBWAChiatDay LA. “For this future period of the BACKING YOU campaign, we wanted to explore these definitions by way of the journeys of two incredibly diverse small company owners and how the QuickBooks suite of business equipment allows them navigate a path to success.”

Check out the journey of “Burger” in this article:

QuickBooks Backs Achievements: The Best Burger Ever

QuickBooks Backs Achievements: Foods Truck Fleet | Payroll

QuickBooks Backs Achievements: New Consumers

QuickBooks Backs Achievements: Cleanse Desk | Dwell Bookkeeping

QuickBooks Backs Results: Pop-in | Payroll

QuickBooks is the trustworthy lover of smaller companies, supporting clients regulate complexity and realize accomplishment for much more than 20 decades. QuickBooks started by aiding modest corporations take care of their textbooks, and grew into a system that aids them get compensated rapidly, regulate funds, and spend employees with self esteem. When COVID-19 upended the smaller company group, QuickBooks utilized its fintech encounter to help modest organization and self-used shoppers get obtain to extra than $1 billion in SBA-approved Paycheck Safety Plan financial loans and hold a lot more than just one-hundred thousand staff members on payroll. QuickBooks delivers on-demand from customers accounting experts, democratizes machine learning by adding it to its providers for the profit of tiny enterprises and is supporting little companies far better take care of hard cash flow. QuickBooks is in the small business of producing clever, indispensable fiscal resources that aid modest corporations reach solvency and accomplish prosperity.

For a lot more details on the marketing campaign and Intuit makes, pay a visit to

About Intuit

Intuit’s mission is to electric power prosperity about the earth. We are a mission-driven, global money platform business with products together with TurboTax, QuickBooks, Mint and Turbo, made to empower shoppers, self-utilized and compact companies to enhance their economic life. Our system and goods enable consumers get a lot more money with the minimum amount of perform, though supplying them finish self-confidence in their actions and choices. Our progressive ecosystem of money management remedies serves extra than 50 million buyers globally. Remember to take a look at us for the most recent news and in-depth info about Intuit and its makes and come across us on social.

Kim Amsbaugh

Intuit QuickBooks

[email protected]

Mikaela Liboro


[email protected]

Jen Garcia

Entry Communications

[email protected]