Introducing Norway’s Startup Airline ‘Flyr’

Ideas to start a new Norwegian airline seemed much-fetched when they were introduced before this calendar year amid the travel chaos of the coronavirus pandemic.

But now that airline has a title, a CEO and 30 full-time employees ahead of its prepared start in the initially fifty percent of 2021.

Very simple title, basic design

Flyr will enter the Norwegian domestic sector and provide some European destinations to/from Norway. If the airline sounds like a smartphone app, that is due to the fact an application is a main portion of the technique. All client bookings and variations will require to be made working with the app.

Founder Erik G. Braathen reported the name “reflects the simplicity of the business enterprise and design and the solution we will be featuring the current market.”

In accordance to Braathen, the firm aims to make air travel as uncomplicated as feasible: “Traveling is what we do best, and that is the only point we prepare to be performing.”

Braathen is no newcomer to the earth of aviation. He led Braathens Safe and sound for 10 years, an airline that was eventually acquired by SAS. Since then, he was included with Norwegian in numerous capacities, including chairman of the board from 2004 to 2009.

A new CEO with Norwegian aviation expertise

New CEO Tonje Wikstrøm Frislid will acquire the reins in 2021. She has more than 10 years’ practical experience with Norwegian Air, where by she rose as a result of the ranks to come to be vice president of crew management.

“We are setting up a corporation from the floor up, based mostly on considerable experience and with a sizing, organisation and company product tailored to the potential,” she reported in a push release.

Flyr takes goal at Norwegian and Wizz Air

Till this year, Norway’s domestic air travel market was dominated by SAS and Norwegian, with Widerøe serving lesser regional airports.

How issues search right after the coronavirus pandemic stays to be noticed, but a return of need appears very likely. Norway’s mountains and fjords signify that flying involving cities is practically always the fastest option for acquiring all-around the region.

If Norwegian survives its hottest disaster, Flyr will compete towards 4 other airlines. That is for the reason that just hrs following the announcement of the new airline, Hungarian operator Wizz Air declared its transfer into the Norwegian domestic marketplace.

In a new press release, Flyr’s new CEO appears to concentrate on Norwegian. She said the management team is “building an airline which is not dependent on receiving far more and more planes in the air to grow to be profitable.” Norwegian has very long been criticized for its aggressive growth technique that saddled it with large debt and performed a main issue in its recent struggles.

Flyr also claims to use Norway-centered flight crew that work under Norwegian collective agreements. Wizz Air has confronted criticism and calls for boycotts in excess of its refusal to deal with trade unions and collective agreements.